Website Design - Making a Website User-Friendly

 

Web design encompasses a variety of disciplines and skills in the creation and maintenance of online sites. The various disciplines of web design also include website graphic design; web user interface design; visual communication design; document authoring, which include proprietary and standardised code; and search engine optimisation. A website is a virtual representation of an organisation or business that can be utilised to promote and advertise the products or services on offer. Many businesses use websites as a way of conveying their products or services to potential customers and this form of online marketing has proven to be very effective in recent years. Online marketing is mainly done through search engines such as Google, Yahoo!, and Bing, and also through social media networks such as Facebook and Twitter.

 

Web viewers are often sceptical about websites, believing that they may contain viruses or contain adverts for spam firms or other less than reputable businesses. Potential customers will often be put off by sites that do not accurately represent the company's brand image. The importance of website design cannot be underestimated. This is because the website will create an impression about the business and the products or services it offers. It is therefore important that the website is designed in a manner that creates consistency and provides a user friendly interface that engages and retains the attention of the audience. Website design is an important factor in ensuring that the brand image of the company is clearly established and maintains an air of professionalism.

 

There are several methods by which a website can achieve a high degree of website design quality and consistency. The key factors that contribute to this are the level of visual elements, content, functionality, interactivity and usability that the website contains. The visual elements most commonly used in web design are graphics, images, text and patterns. These visual elements should be developed in a manner that is consistent with the targeted audience and the business objective. While it is good if all of the visual elements match, this will make the site appear too generic and will detract from the overall effectiveness.

 

The primary objectives of website design by the right Phoenix graphic designers are to attract and retain visitors and to maximise conversion rates. However, many web designers ignore the need to optimise the site for search engines and end up with pages that have very few relevant keywords and are littered with Flash, JavaScript and Flash elements which do not add to the site's overall design features or provide any benefit to the visitor. The aim of a professional web designer is to provide a user experience that is seamless and does not clash with the design features of the site. This includes the use of colour, font, style and alignment of text and visual elements. While it may be tempting to place lots of flashy animation images on a page, this practice is rarely required and can result in loss of credibility and users becoming bored and eventually opting to click away from your website. Hire the right marketing agencies in Phoenix here.

 

While usability and design features are essential when it comes to website design, it is equally important to consider other critical factors such as content, tone and flow. Content should be informative and entertaining without distracting or annoying visitors. Likewise, the tone and flow of the content must be pleasing and fluid. Good website design will provide a pleasant experience as visitors are kept informed of the information that they require. Site content should be written in easy to understand language and be directed at a target audience. If the site contains links to external sites, it is advisable to include redirects to these sites in the website design so that visitors can easily follow the links.

 

Although it is difficult to achieve a perfect website design, a good website design can ensure that the web page has excellent functionality. This helps to improve the user experience and boost conversion rates. Web designers should spend considerable time to research current market trends as well as the industry standards. This helps them to incorporate innovative technology into the website design, so that the site attracts more visitors and has an edge over its competitors. With a good website design, one can enjoy increased traffic and an edge over the competitors. Read this: http://www.ehow.com/how-to_4845451_design-own-web-page.html.